Our mission

HEART & crafts was created in 2012 to promote the work of Master Artisans in France and abroad through unique projects and prestigious encounters.


By placing human beings at the centre of its mission, HEART & crafts champions more than know-hows, it highlights the passion, talent and commitment of men and women with singular and ground-braking journeys, the diversity and scope of their expertise, the mastery of ancestral skills and techniques that question and reinvent the world. Our mission is:


  • To contribute to the prestige of France and the promotion of French artistic crafts abroad
  • To foster an inter-cultural dialogue on the common issues facing the preservation of know-hows and the future of the artistic craft sector
  • To build public awareness about these know-hows, show their high skill level, but also the human aspect, the perfect relationship between mind and artistry
  • To foster cultural exchanges between French and international artistic craftsmen and women.


HEART & crafts is also committed to sharing news and information relating to the artistic crafts sector, on all communication mediums.

With passion and conviction, HEART & crafts strives to create social bonds by placing emotion at the heart of the human and artistic experience, by instilling meaning into cultural practices – specifically in artistic crafts. Above all, we value creative integrity, commitment to teaching, learning and appreciation for art and artists.